GOOGLE BUSINESS PROFILE SETUP
The best place to hide a dead body is Page 2 of Google.
- Author Unknown
A Google Business Profile is like a website for your business...but perhaps even better!
What is the quickest way to get your business to appear in local Google search results?
The quickest way to get your business to appear in local search results is to set up a Google Business Profile.
As a new business owner, artist, professional or perhaps a seasoned owner who is trying to adapt to everything now being online, you may have heard of Search Engine Optimization (SEO). SEO refers to techniques and best practices on getting your website to rank on Page 1 of Google.
It is often a complicated and long process to get your website to rank on Page 1 of Google. Think of all the businesses you are competing with these days! And the reality is you may NEVER appear on Page 1 with strictly just SEO. But, you CAN get found on Page 1 if you have a Google Business Profile.
Set up a Google Business Profile, optimize it and potentially outrank your competitors quicker than going the SEO route.
What is a Google Business Profile?
A Google Business Profile is a listing of your business within the Google ecosystem.
But, it provides more than just your contact information. You can list your services and pricing, you can have people book appointments directly from your listing, you can add photos, videos, posts announcing new information or promotions and more.
It is almost like a "mini website" for your business.
This listing appears in local Google Search Results and in Google Maps. For example, when you search for a restaurant in Google do you notice a Google Map will often pop up with results? Those results are Google Business Profiles of businesses near you!
You can set up your Google Business Profile Yourself
Yes, you can do it yourself. In fact, maybe you set it up a long time ago when it was known as Google My Business. Or, Google may have even created a skeleton profile of your business if you have other online presence.
I want you to have a listing for your business so here is a link to Google that will walk you through everything you need to do to set up a Google Business Profile:
Make sure if you set one up or if it was set up a while ago, that you review your listing to optimize it. Google likes it when it is updated, accurate and you are using the new features they put out...doing so may help you rank better in the results!
So, why should you hire me to set up your Google Business Profile if your can do it yourself?
If you have the time and interest to do it, I encourage you to do it.
There are 2 main reasons why I offer this service:
1. I've had clients ask me to do it for them. Many are just not interested in doing it and would rather spend their time doing other things. Like I always say, life is short so do what you love and source out the rest!
2. Google often changes things, updates things, adds new things...they can change the rules whenever they want, because after all, it is their world. Does you business even qualify to have a Google Business Profile? You need to do your research. And Google is not a perfect system...glitches and issues arise. Most listings I have set up required troubleshooting and chatting directly with Google. Do you want the headache of that?
If you want this task off your plate and onto mine, email me at firstname.lastname@example.org.